Dreamforce is a haven for Salesforce professionals, with everyone from Admins to Architects flocking to San Francisco each year for the technology’s flagship event. This year saw some particularly exciting announcements, with new products and strategic partnerships set to enhance the already robust Salesforce product suite.
Interested in learning more? Here are some of the key takeaways from Dreamforce 2018:
Customer 360
Earlier this year, Salesforce acquired integration specialist Mulesoft, which was predicted to improve the way customer data is available across different standalone Salesforce products. This potential is now being explored with Salesforce’s new Customer 360 platform, which offers businesses a click-based admin interface that allows them to identify customers across multiple channels.
With Customer 360, it doesn’t matter how the customer is identified; whether you’re given their full name, mobile number or twitter handle, Salesforce will match the data with records stored across your products, and bring up a full profile of the customer to help inform your decision making. There will be pre-built packages available for Service, Commerce, and Marketing Cloud, making it easy to get started out of the box.
New strategic partnership with Apple
One of the greatest benefits of using a cloud CRM is accessing data across multiple devices, and this functionality is set to become even more Read the rest of this entry!
