Why send your Inside Sales Team on a wild-goose chase with invalidated Email and Phone Numbers? We can do better than that – so, let us do it!
Inaccurate information can be staggeringly expensive – dampens productivity and morale – of your Inside Sales team, Marketing team, and the company as a whole.
Impact of wrong contact information on your business:
- Lower customer satisfaction – Not receiving calls, mail, or parcels when they are expecting them is frustrating for your customers.
- Lower sales & marketing productivity – Calling incorrect phone numbers and manually entering error-prone data is killing the effectiveness of sales and marketing teams.
- Higher marketing costs – By cleaning your mailing lists (both email and physical) there is a lot of money to be saved in postage and email marketing solution fees.
- Higher costs for returned and lost mail and parcels – Lost and returned mail and parcels not only make customers furious, they cost a ton of money too.
Verified vs Unverified Email
A business, whether it’s a Financial Services, Healthcare, or e-Commerce, builds its marketing campaign centered around a good mailing list. Therefore, it is better to have 500 verified Leads in a Lead’s object than 5,000 unverified Emails and Phone Numbers.
According to the Digital Marketing Association, Email marketing provides a whopping 4300% return on investment. That kind of return is next to impossible on most other mediums – whether online or offline. But the health and efficacy of Email marketing campaigns primarily depend on the integrity of a company’s mailing list, among other factors.
Why is this the case? Well, when you have accurate Email and Phone Numbers in a Lead’s object, it helps you to avoid deliverability problems and reduces the likelihood that you’ll get into trouble with your Email service provider. Furthermore, if information in your system is accurate then, you will end up paying less for your Email marketing projects! Basically then, having cleaner data is a no brainer!
Benefits of using a verified email in the system
Being selective with your Leads, and ensuring that you only have verified Emails and Phone Numbers, builds a good foundation for your Email marketing strategy. Here are the 3 benefits of verifying your Leads in Salesforce: Read the rest of this entry!
