Learning Pardot

learning-process-builder

This series will help you understand Pardot in depth. Pardot is a marketing automation tool, owned by Salesforce.com Inc. Marketing automation is a software platform that helps you to automate your marketing and sales engagement to generate more leads, close more deals, and better measure marketing success.

1) Preparing for Salesforce Certified Pardot Specialist Certification

2) Getting Started with Pardot – Part 1 (Basics of Pardot and Salesforce Integration)

3) Getting Started with Pardot – Part 2 (The difference between visitors and prospects)

4) Getting Started with Pardot – Part 3 (Association of a visitor cookie to a prospect record)

5) Getting Started with Pardot – Part 4 (Overview of prospect record)

6) Getting Started with Pardot – Part 5 (Overview of Folders and Tags)

7) Getting Started with Pardot – Part 6 (Overview of Pardot Campaign)

8) Getting Started with Pardot – Part 7 (How to create a Form that prospects actually want to fill out)

9) Getting Started with Pardot – Part 8 (How progressive profiling is not as bad as you think)

10) Getting Started with Pardot – Part 9 (How to use dependent Form fields)

11)  Getting Started with Pardot – Part 10 (Creating your first Automation Rule)

12) Getting Started with Pardot – Part 11 (How to start using Gated Content marketing)

13) Getting Started with Pardot – Part 12 (Understanding the different type of Lists)

14) Getting Started with Pardot – Part 13 (Using a Static List in Email Marketing)

15) Getting Started with Pardot – Part 14 (How to Use Pardot Form Handlers)

16) Getting Started with Pardot – Part 15 (Setting up Tracker Domain aka CNAME)

17) Getting Started with Pardot – Part 16 (Delight Sales Team with Pardot’s lead scoring and grading framework)

18) Getting Started with Pardot – Part 17 (Not All Prospects Are Alike – Grade to Prioritize!)

19) Getting Started with Pardot – Part 18 (Want to Leverage Pardot’s Full Potential? Check out these Ten Tools!)

20) Getting Started with Pardot – Part 19 (Savvy Marketers Soar with ‘Less is More’!)

21) Getting Started with Pardot – Part 20 (Avoid Playing Hookie – Understand the Role of Cookie in Opt-In Consent Banner for GDPR Compliance)

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5 thoughts on “Learning Pardot

  1. Hi Rakesh,

    What a great and informative blog it is. Thank you so much for sharing this.
    Could you please help me know, updating lead/Prospect is uni-directional or bi-directional?

    In my case,
    – If I change any field value in SF CRM, it gets auto updated in Pardot
    – If I change the same field value in Pardot, it wont reflect, it always takes the field value whatever available in SF CRM

    If this the case, then when I am going to send an email from Pardot and if any user update their profile, how it gets updated both in Pardot and SF CRM

    Looking for your suggestion!!

    Thanks,
    Vineet

  2. Hi,

    Really useful blog. Thank you. can you pls help me with this.Is there any way to isolate a prospect for a day from receiving emails after it is created

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