When you host any kind of fundraising event or donation drive, it’s crucial that you provide a simple way for donors to contribute funds. Regardless of whether the amounts are small or large, easy donation processes mean a better experience for donors and a much quicker payout for the nonprofit and the cause it serves.
The encouraging truth is that donation amounts continue to grow across the board for nonprofit organizations. Even in the midst of a global pandemic, overall giving grew by 4.1% last year alone, which is the sixth consecutive year of rising charitable contributions.
In this post, we’ll provide tips and best practices that you can use right away to generate enhanced results during your next donation drive. Let’s get started.
How can prefilled forms create a better donor experience?
Using prefilled or pre-populated form fields in your next donation drive is a smart idea for several reasons:
- It prevents you from having to ask donors to send repeat information that you have already collected at some point in time.
- Prefilled forms increase response rate by saving time and effort for the donor.
- It enhances communication with regular donors or members, who likely expect your organization to have certain information on file about them.
- Lastly, prefilled forms allow you to connect seamlessly with other integrations or databases and send important data where it needs to go.
If you’re thinking that prefilled donation forms sound like a huge lift, there’s no need to stress. By implementing a few simple setup steps, you’ll be well on your way to leveraging this important tactic. In the five steps below, we’ll cover everything you need to know to get more effective donation forms up and running.
Choose a user-friendly form builder and data collection platform
Choosing the right software is crucial—especially if you’re overwhelmed with the technical lift, or if you need to get a donation process up and running quickly. A data collection platform like FormAssembly not only makes it easy to build and create forms, but also makes it easy to implement prefill features that give your donation drive an automatic boost.
Plus, when you choose a powerful platform that offers great support, you can access resources and one-on-one help if you have technical questions or get stuck.
Create a branded experience for quick recognition
To lay the foundation of your prefilled donation form, it’s important that respondents know that the form is coming from the organization they expect. A branded experience instills confidence and reassurance that the donation is going to the right place.
Before you define your prefill rules within a new web form, it’s critical that you set the foundation with a strong first impression. With FormAssembly, you can upload your logo, tailor your color choices, and add custom code as needed to ensure your form is in line with your brand characteristics.
Set up prefill to eliminate hassle for donors
As we’ve mentioned already, using prefilled fields is a big benefit for you and your donors. You should always opt for this choice if the following situations apply: Read the rest of this entry!