Pardot is a new kid on the block. So, in most cases, Pardot is implemented after the initial business setup. Not surprisingly, there was life before Pardot. So, organizations have existing pre-Pardot era forms in their orgs that trigger Sales (Business) processes, Web-to-Lead (Salesforce), and Online Purchases (Online stores). Once
Avoid Playing Hookie – Understand the Role of Cookie in Opt-In Consent Banner for GDPR Compliance
Cookies – Yay!! Sorry to disappoint! But, here, we are not referring to a Chocolate Chip cookie!! A Cookie, in this article, refers to a piece of information, stored as text strings, on the visitor’s web browser while they browse your website. Examples of Cookies Cookies are most commonly used to track website activity to gather
Want to Leverage Pardot’s Full Potential? Check out these Ten Tools!
Which Marketer would not want to rev up Pardot’s marketing automation tool to get the biggest bang for their buck? With hundreds of applications working seamlessly with Pardot, luck is on your side! So, let us capitalize on it! As an ardent digital marketer, you may be using many apps
Not All Prospects Are Alike – Grade to Prioritize!
In my last article Delight Sales Team with Pardot’s lead scoring and grading frame, I discussed what is lead scoring and how you can use it in Pardot. If you did not get a chance to read it then, I suggest you do so now – it will help you to
Delight Sales Team with Pardot’s Lead Scoring and Grading Framework
Finding qualifying leads has been a challenge for marketers is an understatement at best. Marketer, when implementing inbound marketing, have been primarily concerned about accumulating the high number of new leads (prospects). As a result, today’s marketing automation tools have been obliging – the tools are adding the higher number
Setting up Tracker Domain aka CNAME
Branding is one of the most important aspects of any business – large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. If so then, let us understand the nuts and bolts of branding in the context of Pardot and start
Using a Static List in Pardot Email Marketing
In email marketing, the success of your messages is largely dependent on the quality of your list. In this article, I will discuss Static vs. Dynamic Lists – for instance, we will go over scenarios that are better suited for Static as oppose to Dynamic lists, and vice versa. Then, I will show