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Tag: tracking OptIn Preference

Avoid Playing Hookie – Understand the Role of Cookie in Opt-In Consent Banner for GDPR Compliance
Marketing Cloud Account Engagement

Avoid Playing Hookie – Understand the Role of Cookie in Opt-In Consent Banner for GDPR Compliance

September 10, 2019February 10, 2022 Rakesh Gupta

Cookies – Yay!! Sorry to disappoint! But, here, we are not referring to a Chocolate Chip cookie!! A Cookie, in this article, refers to a piece of information, stored as text strings, on the visitor’s web browser while they browse your website.  Examples of Cookies Cookies are most commonly used to track website activity to gather

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