Pardot is a new kid on the block. So, in most cases, Pardot is implemented after the initial business setup. Not surprisingly, there was life before Pardot. So, organizations have existing pre-Pardot era forms in their orgs that trigger Sales (Business) processes, Web-to-Lead (Salesforce), and Online Purchases (Online stores). Once
Tag: Progressive Profiling
How Progressive Profiling is Not as Bad as You Think
Once you are done with Pardot Form development, the next step is to build a prospect’s profile with relevant information. This blog is a sequel to my previous blog – How to create a Form that prospects actually want to fill out. In the previous blog, I discussed how to create
How to Create a Form that Prospects Actually Want to Fill Out
Converting more prospects, to marketing-qualified leads, based on their activities, is a balancing act. Indeed, it poses a Goldilocks syndrome – asking too many questions may confuse and overwhelm your prospects; on the other hand, if you ask too few questions, it would hamper your ability to capture necessary information