How to Use Pardot Form Handlers

Pardot is a new kid on the block. So, in most cases, Pardot is implemented after the initial business setup. Not surprisingly, there was life before Pardot. So, organizations have existing pre-Pardot era forms in their orgs that trigger Sales (Business) processes, Web-to-Lead (Salesforce), and Online Purchases (Online stores). Once

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How to Create a Form that Prospects Actually Want to Fill Out

Converting more prospects, to marketing-qualified leads, based on their activities, is a balancing act. Indeed, it poses a Goldilocks syndrome – asking too many questions may confuse and overwhelm your prospects; on the other hand, if you ask too few questions, it would hamper your ability to capture necessary information

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