How to Use Pardot Form Handlers

Pardot is a new kid on the block. So, in most cases, Pardot is implemented after the initial business setup. Not surprisingly, there was life before Pardot. So, organizations have existing pre-Pardot era forms in their orgs that trigger Sales (Business) processes, Web-to-Lead (Salesforce), and Online Purchases (Online stores). Once

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Savvy Marketers Soar with ‘Less is More’!

You are preaching to a choir if you are advocating ‘less is more’ to a savoir-faire marketer! Marketing automation tools are delivering ROIs beyond expectations.  The tools are enabling seasoned marketers to (1) create content for their website with ease; (2) generate relatively relevant high-volume leads; (3) foster Email marketing;

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Delight Sales Team with Pardot’s Lead Scoring and Grading Framework

Finding qualifying leads has been a challenge for marketers is an understatement at best. Marketer, when implementing inbound marketing, have been primarily concerned about accumulating the high number of new leads (prospects). As a result, today’s marketing automation tools have been obliging – the tools are adding the higher number

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