Getting Started with Pardot – Part 14 (How to Use Pardot Form Handlers)

Pardot is a new kid on the block. So, in most cases, Pardot is implemented after initial business set up. Not surprisingly, there was life before Pardot. So, organizations have existing pre-Pardot era forms in their orgs that trigger Sales (Business) processes, Web-to-Lead (Salesforce) and Online Purchases (Online store). Once

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Getting Started with Pardot – Part 19 (Savvy Marketers Soar with ‘Less is More’!)

You are preaching to a choir if you are advocating ‘less is more’ to a savoir-faire marketer! Marketing automation tools are delivering ROIs beyond expectations.  The tools are enabling seasoned marketers to (1) create content for their website with ease; (2) generate relatively relevant high-volume leads; (3) foster Email marketing;

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Getting Started with Pardot – Part 17 (Not All Prospects Are Alike – Grade to Prioritize!)

In my last article Delight Sales Team with Pardot’s lead scoring and grading frame, I discussed what is lead scoring and how you can use it in Pardot. If you did not get a chance to read it then, I suggest you do so now – it will help you to

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Getting Started with Pardot – Part 16 (Delight Sales Team with Pardot’s Lead Scoring and Grading Framework)

Finding qualifying leads has been a challenge for marketers is an understatement at best. Marketer, when implementing inbound marketing, have been primarily concerned about accumulating the high number of new leads (prospects). As a result, today’s marketing automation tools have been obliging – the tools are adding the higher number

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Getting Started with Pardot – Part 15 (Setting up Tracker Domain aka CNAME)

Branding is one of the most important aspects of any business – large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. If so then, let us understand the nuts and bolts of branding in the context of Pardot and start

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Getting Started with Pardot – Part 13 (Using a Static List in Email Marketing)

In email marketing, the success of your messages is largely dependent on the quality of your list. In this article, I will discuss Static vs. Dynamic Lists – for instance, we will go over scenarios that are better suited for Static as oppose to Dynamic lists, and vice versa. Then, I will show

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