You are preaching to a choir if you are advocating ‘less is more’ to a savoir-faire marketer! Marketing automation tools are delivering ROIs beyond expectations. The tools are enabling seasoned marketers to (1) create content for their website with ease; (2) generate relatively relevant high-volume leads; (3) foster Email marketing; and, (4) leverage the power of segmentation and scoring to winnow out less than promising leads. Keenly aware, that none of the automation magic would eventuate with stale leads, astute marketers guard, quality and quantity, of their leads like a hawk! And, you should too!
At times, on the Salesforce Trailblazer Community, I come across questions like:
- My prospect limit in Pardot overreached, what options do I have?
- I’m ready to reduce my prospects – what next?
- My list doesn’t have good open/read % rate – please help!
Got Mailable Prospects?
Ah! Mailable prospects – ones, that can receive emails from Pardot because either they have (1) not unsubscribed;(2) have not had (one) hard or (five) soft bounces; or (3) have not manually opted out. Pardot only counts mailable prospects as part of database limit.
Crossed Mailable Prospects Database Limit? Now What?
You could opt for the following stop-gap options:
- Purchase additional storage for burgeoning list of prospects.
- Prune excess database contacts within 10 business days.
However, the keyword in the options listed above is ‘stop-gap’. Because, until and unless you optimize your list, you will continue to encounter storage issues. In this article, we will discuss various optimizing strategies so that you can build a robust mailable prospects list and, simultaneously, avoid hitting against the database limits.
Get Notified Before Exceeding Mailable Prospects Database Usage Limit!
When you approach your database limit, Pardot starts displaying a message within the in-app message as follows. Read the rest of this entry!