Creating Your First Pardot Automation Rule

Can automation rules be used in Pardot too? Yes! Automation rule is something that allows you to perform actions based on the settings and conditions you specify. Just as you can create Process Builder or Workflow Rule in Salesforce to automate your business processes; similarly, in Pardot, you can create Automation

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How to Create a Form that Prospects Actually Want to Fill Out

Converting more prospects, to marketing-qualified leads, based on their activities, is a balancing act. Indeed, it poses a Goldilocks syndrome – asking too many questions may confuse and overwhelm your prospects; on the other hand, if you ask too few questions, it would hamper your ability to capture necessary information

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Preparing for Salesforce Certified Pardot Specialist Certification

Last month, after a couple of delays I finally managed to appear for the Salesforce Certified Pardot Specialist and Consultant exams and managed to pass it on the first attempt. I approached studying for the exam in a very methodical way, so I thought it would be good to do

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