Getting Started with Pardot – Part 11 (How to Start using Gated Content Marketing)

This article will help you to understand Gated Content marketing in Pardot.

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Getting Started with Pardot – Part 10 (Creating Your First Automation Rule)

Can automation rules be used in Pardot too? Yes! Automation rule is something that allows you to perform actions based on settings and conditions you specify. Just as you can create Process Builder or Workflow Rule in Salesforce to automate your business processes; similarly, in Pardot, you can create Automation Rule

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Getting Started with Pardot – Part 9 (How to Use Dependent Form Fields)

As a marketer, you need a stress-free way of qualifying future customers by quickly asking for more information within the same form. With dependent form fields, you can easily ask further qualifying questions based on previous answers. For example, if a prospect belongs to the country United States then you

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Getting Started with Pardot – Part 8 (How Progressive Profiling is Not as Bad as You Think)

Once you are done with Pardot Form development, the next step is to build a prospect’s profile with relevant information. This blog is a sequel to my previous blog – How to create a Form that prospects actually want to fill out. In the previous blog, I discussed how to create

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Getting Started with Pardot – Part 7 (How to Create a Form that Prospects Actually Want to Fill Out)

Converting more prospects, to marketing-qualified leads, based on their activities, is a balancing act. Indeed, it poses a Goldilocks syndrome – asking too many questions may confuse and overwhelm your prospects; on the other hand, if you ask too few questions, it would hamper your ability to capture necessary information

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Getting Started with Pardot – Part 6 (Overview of Pardot Campaign)

I like to define a marketing campaign as a promotion created to reach a specific goal with a beginning and an end date. A marketing campaign can be used to introduce new products, retain existing users, or increase market share. A well-managed campaign can maximize the effect of ads, discounts,

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Getting Started with Pardot – Part 5 (Overview of Folders and Tags)

It’s frustrating when you cannot find what you are looking for. Whether it is your keys or the ever-elusive appreciation letter from the company – searching for things is bound to waste your time. Therefore, it is imperative to stay organized. Fortunately, Pardot offers Folders and Tags to organize your

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