In email marketing, the success of your messages is largely dependent on the quality of your list. In this article, I will discuss Static vs. Dynamic Lists – for instance, we will go over scenarios that are better suited for Static as oppose to Dynamic lists, and vice versa. Then, I will show
Tag: Inbound marketing
Understanding The Different Types of Lists in Pardot
Until now, we have created a Form in Pardot to capture prospects in the database. Over time, based on your marketing efforts, you may have hundreds or thousands of prospects in your Pardot database. Companies send multiple marketing emails to convert prospects into customers. Rather than send same marketing email
How to Start using Gated Content Marketing
This article will help you to understand Gated Content marketing in Pardot.
Creating Your First Pardot Automation Rule
Can automation rules be used in Pardot too? Yes! Automation rule is something that allows you to perform actions based on the settings and conditions you specify. Just as you can create Process Builder or Workflow Rule in Salesforce to automate your business processes; similarly, in Pardot, you can create Automation
How to Use Dependent Form Fields in Pardot
As a marketer, you need a stress-free way of qualifying future customers by quickly asking for more information within the same form. With dependent form fields, you can easily ask further qualifying questions based on previous answers. For example, if a prospect belongs to the country United States then you
How Progressive Profiling is Not as Bad as You Think
Once you are done with Pardot Form development, the next step is to build a prospect’s profile with relevant information. This blog is a sequel to my previous blog – How to create a Form that prospects actually want to fill out. In the previous blog, I discussed how to create