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  • Tag: Allowing Multiple Prospects with the Same Email Address

    • Getting Started with Pardot – Part 3 (Association of a visitor cookie to a prospect record)

      Posted at 10:30 AM by Rakesh Gupta, on February 8, 2017

      Visitors are unidentified individuals who visit your website through a search engine, referral or direct visit. These visitors can provide anonymous data to you, in the form of page views, time on page (duration) and other metrics; yet, these visitors are unreachable by marketing people. On the other hand, prospects are visitors who have identified themselves, for example, by filling out a form. Once visitors are converted into prospects, marketers can gain an immense amount of insight into prospects’ level of interest in a product or service and collect qualifying information.

      Visitor cookie for unidentified individual

      As soon as someone starts browsing your website, a visitor cookie gets created in their browser by the Pardot tracking code installed on your site. The site uses cookies to recognize visitors and record their behavior in the Pardot database. If someone is using multiple browsers to visit your site, in such cases he will have unique visitor cookie for each browser.

      Visitor Cookie

      Visitor Cookie

      Visitor Id is nothing but the visitor’s record unique identifier in Pardot, as shown in the following screenshot 

      Visitor's ID

      Visitor’s ID

      Visitor object stores the basic information about a visitor, for example, Number of page views by the visitor, Source, Visitor’s IP address, Visitor’s Hostname, First Page View and Last Page View, etc. Whereas Visits object stores the basic information about visitor’s or prospect individual visit (only page visit), for example,  Number of page views by the visitor, Length of each visit, Time of first page view for each visit and Time of last page view for each visit, etc.

      Visits point to unique Visitor

      Visits point to unique Visitor

      You may see the multiple lines into the visits table, depend on visitor’s page view activity. It means one visitor can do multiple visits to your site. All this information is tracked by Visitor Cookie. A visit record can also associate with a prospect record. 

      Association of a visitor cookie to a prospect record

      Pardot offers different ways, for example, Form, Form Handlers or Landing Pages, etc. to convert anonymous visitors to prospects. A prospect is a known person who has provided their email address by submitting one of the Forms or Landing Pages on your website. The prospect’s email address is a unique identifier (if Allowing Multiple Prospects with the Same Email Address is not enabled), which allows Pardot to track prospect’s activity moving forward. 

      Read the rest of this entry!

      Posted in Pardot | 2 Comments | Tagged Allowing Multiple Prospects with the Same Email Address, Form, Form Handlers, FormAssembly, Formstack, Fromdesk, GravityForms, gurukuloncloud.com, Hostname Pardot, JotForm, Landing Pages, Pardot, Pardot B2B marketing, Pardot consultant Certification, Pardot Specialist Certification, Pardot Training, Prospect Audit, Prospect List, prospects, Salesforce Certified Pardot Specialist Certification, Salesforce Pardot, Visit object Pardot, Visitor Association change, Visitor Association Changed, Visitor Association Removed, Visitor Cookie, Visitor object pardot, Visitor page Pardot, visitorId, Visitors, visitor_id, Wufoo
    • Getting Started with Pardot – Part 2 (The difference between visitors and prospects)

      Posted at 9:04 PM by Rakesh Gupta, on February 6, 2017

      Pardot is a marketing automation tool, owned by Salesforce.com Inc. Marketers use this tool, primarily B2B marketers, to automate the lead generation and lead nurturing processes. In this article, I am going to discuss the basic terminology of marketing automation tool i.e. visitors and prospects. 

      Before going ahead, let us discuss the cookies. Cookies are a small piece of data sent from your website and stored on a visitor’s web browser while they browsing your website. Every time the visitor open the website, the browser sends the cookies back to the server to notify the website of the visitor’s previous activity. These cookies are used to remember preferences when a visitor returns to your site. For example, this may be useful to simplify the process of storing your personal information, such as contact details, shipping addresses, etc. When you visit the same website again, the information you previously provided can be retrieved, so you can easily use the website features that you previously chose. The different types of cookies are

      • First Party: – First Party Cookies are used to personalize your experience with a website. If the domain name in the domain field matches the issuing site’s domain name, it is known as first party cookies.
      • Third Party: – Whereas as any cookie used by a website other than,  the one you are currently visiting is referred to as a third party cookie. For example, If you were on Jaipur Dev Fest website (i.e. jaipurdevfest.com) and they served a cookie from acme.com that would be considered third-party cookies.

      Pardot uses first-party cookies for tracking purposes and sets third-party cookies for redundancy. Pardot cookies store only a unique identifier not personal identifying information. Pardot set the cookie on the tracker subdomain and Pardot domains. Pardot relies on cookies being set on visitor’s or prospect’s browsers. If cookies are disabled, or if a browser extension (for example, 1Blocker) is enabled, Pardot cookies may not be set correctly and visitor’s or prospect’s activity may not be tracked. The different types of cookies sets by Pardot are

      • Visitor Cookie: – Name of the visitor cookie includes visitor_id append the unique identifier for your account, which is derived from the tracking code placed on your website.
      Visitor Cookie

      Visitor Cookie

      Read the rest of this entry!

      Posted in Pardot | 3 Comments | Tagged Active Prospect, Active Visitors, All Visitors, Allowing Multiple Prospects with the Same Email Address, Create Campaign, Create Campaign in Pardot, create prospect pardot, First Party Cookies, Identified Visitors, Jaipur Dev Fest, Never Active Prospect, New Visitors Graph, Opt-In Cookie, Page Views Graph, Pardot, Pardot App Session Cookie, Pardot B2B marketing, Pardot Certification Exam, Pardot cookies, Pardot Exam, Prospect synced with Salesforce, Prospects Pardot, Salesforce Certified Pardot Specialist Certification, Salesforce Pardot, Third Party Cookies, Top Companies, View Tracking Code, Visitor, Visitor Cookie, visitor graph, visitor graph Pardot
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