Getting Started with Pardot – Part 3 (Association of a visitor cookie to a prospect record)

Visitors are unidentified individuals who visit your website through a search engine, referral or direct visit. These visitors can provide anonymous data to you, in the form of page views, time on page (duration) and other metrics; yet, these visitors are unreachable by marketing people. On the other hand, prospects

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Getting Started with Pardot – Part 2 (The difference between visitors and prospects)

Pardot is a marketing automation tool, owned by Salesforce.com Inc. Marketers use this tool, primarily B2B marketers, to automate the lead generation and lead nurturing processes. In this article, I am going to discuss the basic terminology of marketing automation tool i.e. visitors and prospects.  Before going ahead, let us discuss the cookies. Cookies are a

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Getting Started with Pardot – Part 1 (Basics of Pardot and Salesforce Integration)

Pardot is a marketing automation tool, owned by Salesforce.com Inc. Marketers use this tool, primarily B2B marketers, to automate the lead generation and lead nurturing process. The website monitor uses cookies to recognize visitors or prospect and record their behavior in the Pardot database. These pages consist a few lines of code

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