Getting Started with Pardot – Part 3 (Association of a visitor cookie to a prospect record)

Visitors are unidentified individuals who visit your website through a search engine, referral or direct visit. These visitors can provide anonymous data to you, in the form of page views, time on page (duration) and other metrics; yet, these visitors are unreachable by marketing people. On the other hand, prospects

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Getting Started with Pardot – Part 2 (The Difference Between Visitors and Prospects)

Pardot is a marketing automation tool, owned by Salesforce.com Inc. Marketers use this tool, primarily B2B marketers, to automate the lead generation and lead nurturing processes. In this article, I am going to discuss the basic terminology of marketing automation tool i.e. visitors and prospects.  Before going ahead, let us discuss the cookies. Cookies are a

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