Branding is one of the most important aspects of any business – large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. If so then, let us understand the nuts and bolts of branding in the context of Pardot and start finding answers to simple questions like – what is a tracker domain?; And, what does a tracker domain have to do with branding?
Tracker domains are known as CNAME (Canonical name), or vanity URL, and, they enable you to mask your Pardot hosted content (pages, form or assets) with a branded URL. When you create assets in Pardot – such as forms, custom redirects, and landing pages – Pardot generates a link that begins with go.pardot.com.
When you set up a tracker domain, it allows you to maintain your corporate branding. Branding gives assurance and security to your visitors that the links in your pages, forms or assets are legit and that they belong to your domain. In another word, a vanity URL is a unique web address that is branded for marketing purposes.
Tracker domain can not be exactly the same as your corporate domain name. Therefore, I recommend you choose a simple alias that gives your visitors the best possible user experience. For example, if your corporate domain is www.yourname.com, then consider using one of the following: