Getting Started with Pardot – Part 4 (Overview of Prospect Record)

Prospects in Pardot are visitors who have identified themselves, for example, by filling out a form and sharing their email address. Once visitors are converted into prospects, marketers can gain the immense amount of insight into prospects’ level of interest in a product or service and collect qualifying information. It is difficult

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Getting Started with Pardot – Part 2 (The Difference Between Visitors and Prospects)

Pardot is a marketing automation tool, owned by Salesforce.com Inc. Marketers use this tool, primarily B2B marketers, to automate the lead generation and lead nurturing processes. In this article, I am going to discuss the basic terminology of marketing automation tool i.e. visitors and prospects.  Before going ahead, let us discuss the cookies. Cookies are a

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Getting Started with Pardot – Part 1 (Basics of Pardot and Salesforce Integration)

Pardot is a marketing automation tool, owned by Salesforce.com Inc. Marketers use this tool, primarily B2B marketers, to automate the lead generation and lead nurturing process. The website monitor uses cookies to recognize visitors or prospect and record their behavior in the Pardot database. These pages consist a few lines of code

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Preparing for Salesforce Certified Pardot Specialist Certification

Last month, after a couple of delays I finally managed to appear for the Salesforce Certified Pardot Specialist and Consultant exams and managed to pass it on the first attempt. I approached studying for the exam in a very methodical way, so I thought it would be good to do

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