Getting Started with Pardot – Part 13 (Using a Static List in Email Marketing)

In email marketing, the success of your messages is largely dependent on the quality of your list. In this article, I will discuss Static vs. Dynamic Lists – for instance, we will go over scenarios that are better suited for Static as oppose to Dynamic lists, and vice versa. Then, I will show

Read More

Getting Started with Pardot – Part 12 (Understanding The Different Types of Lists)

Until now, we have created a Form in Pardot to capture prospects in the database. Over time, based on your marketing efforts, you may have hundreds or thousands of prospects in your Pardot database. Companies send multiple marketing emails to convert prospects into customers. Rather than send same marketing email

Read More