Getting Started with Pardot – Part 13 (Using a Static List in Email Marketing)

In email marketing, the success of your messages is largely dependent on the quality of your list. In this article, I will discuss Static vs. Dynamic Lists – for instance, we will go over scenarios that are better suited for Static as oppose to Dynamic lists, and vice versa. Then, I will show

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Getting Started with Pardot – Part 12 (Understanding The Different Types of Lists)

Until now, we have created a Form in Pardot to capture prospects in the database. Over time, based on your marketing efforts, you may have hundreds or thousands of prospects in your Pardot database. Companies send multiple marketing emails to convert prospects into customers. Rather than send same marketing email

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Getting Started with Pardot – Part 10 (Creating Your First Automation Rule)

Can automation rules be used in Pardot too? Yes! Automation rule is something that allows you to perform actions based on settings and conditions you specify. Just as you can create Process Builder or Workflow Rule in Salesforce to automate your business processes; similarly, in Pardot, you can create Automation Rule

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Getting Started with Pardot – Part 9 (How to Use Dependent Form Fields)

As a marketer, you need a stress-free way of qualifying future customers by quickly asking for more information within the same form. With dependent form fields, you can easily ask further qualifying questions based on previous answers. For example, if a prospect belongs to the country United States then you

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Getting Started with Pardot – Part 8 (How Progressive Profiling is Not as Bad as You Think)

Once you are done with Pardot Form development, the next step is to build a prospect’s profile with relevant information. This blog is a sequel to my previous blog – How to create a Form that prospects actually want to fill out. In the previous blog, I discussed how to create

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