Getting Started with Pardot – Part 17 (Not All Prospects Are Alike – Grade to Prioritize!)

In my last article Delight Sales Team with Pardot’s lead scoring and grading frame, I discussed what is lead scoring and how you can use it in Pardot. If you did not get a chance to read it then, I suggest you do so now – it will help you to

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Getting Started with Pardot – Part 16 (Delight Sales Team with Pardot’s Lead Scoring and Grading Framework)

Finding qualifying leads has been a challenge for marketers is an understatement at best. Marketer, when implementing inbound marketing, have been primarily concerned about accumulating the high number of new leads (prospects). As a result, today’s marketing automation tools have been obliging – the tools are adding the higher number

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