Getting Started with Pardot – Part 2 (The Difference Between Visitors and Prospects)

Pardot is a marketing automation tool, owned by Salesforce.com Inc. Marketers use this tool, primarily B2B marketers, to automate the lead generation and lead nurturing processes. In this article, I am going to discuss the basic terminology of marketing automation tool i.e. visitors and prospects.  Before going ahead, let us discuss the cookies. Cookies are a

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