Pardot is a marketing automation tool, owned by Salesforce.com Inc. Marketers use this tool, primarily B2B marketers, to automate the lead generation and lead nurturing processes. In this article, I am going to discuss the basic terminology of marketing automation tool i.e. visitors and prospects.
Before going ahead, let us discuss the cookies. Cookies are a small piece of data sent from your website and stored on a visitor’s web browser while they browsing your website. Every time the visitor open the website, the browser sends the cookies back to the server to notify the website of the visitor’s previous activity. These cookies are used to remember preferences when a visitor returns to your site. For example, this may be useful to simplify the process of storing your personal information, such as contact details, shipping addresses, etc. When you visit the same website again, the information you previously provided can be retrieved, so you can easily use the website features that you previously chose. The different types of cookies are
- First Party: – First Party Cookies are used to personalize your experience with a website. If the domain name in the domain field matches the issuing site’s domain name, it is known as first party cookies.
- Third Party: – Whereas as any cookie used by a website other than, the one you are currently visiting is referred to as a third party cookie. For example, If you were on Jaipur Dev Fest website (i.e. jaipurdevfest.com) and they served a cookie from acme.com that would be considered third-party cookies.
Pardot uses first-party cookies for tracking purposes and sets third-party cookies for redundancy. Pardot cookies store only a unique identifier not personal identifying information. Pardot set the cookie on the tracker subdomain and Pardot domains. Pardot relies on cookies being set on visitor’s or prospect’s browsers. If cookies are disabled, or if a browser extension (for example, 1Blocker) is enabled, Pardot cookies may not be set correctly and visitor’s or prospect’s activity may not be tracked. The different types of cookies sets by Pardot are
- Visitor Cookie: – Name of the visitor cookie includes visitor_id append the unique identifier for your account, which is derived from the tracking code placed on your website.