Salesforce launched Financial Services Cloud a few years ago for wealth management firms and institutions. It empowers your advisors, personal bankers, retail banking, assets management firms, tellers, or anyone interacting with clients to deliver the personalized, proactive service that clients expect. It is an extension of the Salesforce Platform. It leverages a number of features that aim to personalize client relationships while giving users a 360-degree view of their company’s financial help. It also helps to accelerate user productivity with technology that helps them engage with clients like never before, and build deeper, lasting, more profitable relationships. It provides wealth management 360-degree visibility into clients’ financial profiles puts your customer at the center of every interaction. Salesforce Unified Financial Services is one single solution catering to all the sub-vertical in the Financial Services Industry. Which covers the followings sub-verticals:
- Mortgage & Lending
- Commercial Banking
- Retail & Premiere Banking
- Wealth Management
Following are the benefits of Salesforce Financial Services Cloud:
- 360-View of the Customer
- Improve Sales & Cross-sell
- Personalize Client Relationships at Scale
- Supercharge Advisor Productivity
- Make Smarter and Faster Client Decision
- Improved Team Collaboration
- Using AI Identify Client sentiment, Life events, etc.
- … and much much more
With each new release, Financial Services Cloud is adding tons of new functionalities. Which make you more productive, and help you to provide better customer experience. Winter’21 release will give you a plethora of reasons to switch to Financial Services Cloud – if you are still using one of the core cloud (Sales or Service). This release is mainly focused on the Mortgage and Insurance part of Financial Services Cloud.
Currently, Winter’21 release is under the pre-release program. On the 11th & 12th of September, Sandboxes will be upgraded, as a result, your organization will get the look and feel of Winter’21 release.
In case you have not read the entire 531 pages of Salesforce Winter’21 release notes, check out Winter’21 release quick summary written by me.
I combed through the release notes and highlighted the most exciting, interesting, and useful Financial Services Cloud features from Winter’21 release.
- Add Policy Records Directly from the Policy Component:- The Policy component has a new New Policy button that lets agents add policy records without leaving the page they’re on. For example, when an agent learns about competitors’ policies with a client, the agent can add records for those policies directly from the Policy component. Read the rest of this entry!