How to Pass Marketing Cloud Account Engagement Consultant Certification Exam

It has been six years since I passed the Salesforce Certified Pardot Consultant exam. In the past few months, many people reached out to me asking for guidance and a path to becoming a certified Pardot (Marketing Cloud Account Engagement) Consultant.  That gives me an idea for writing a blog post

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Pardot Summer’22 Release: Top 10 Features

Salesforce delivers tons of new functionalities to Pardot like apply completion actions to subsets of prospects with conditional logic. You also able to share campaigns in Lightning, email bounce reports, and improvements to enhanced landing pages. Plus, get real-time prospect updates in Slack with the new Account Engagement app for

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Avoid Playing Hookie – Understand the Role of Cookie in Opt-In Consent Banner for GDPR Compliance

Cookies – Yay!! Sorry to disappoint! But, here, we are not referring to a Chocolate Chip cookie!! A Cookie, in this article, refers to a piece of information, stored as text strings, on the visitor’s web browser while they browse your website.  Examples of Cookies Cookies are most commonly used to track website activity to gather

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Savvy Marketers Soar with ‘Less is More’!

You are preaching to a choir if you are advocating ‘less is more’ to a savoir-faire marketer! Marketing automation tools are delivering ROIs beyond expectations.  The tools are enabling seasoned marketers to (1) create content for their website with ease; (2) generate relatively relevant high-volume leads; (3) foster Email marketing;

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