It has been six years since I passed the Salesforce Certified Pardot Consultant exam. In the past few months, many people reached out to me asking for guidance and a path to becoming a certified Pardot (Marketing Cloud Account Engagement) Consultant. That gives me an idea for writing a blog post
Capture Lead Source in Pardot
Lead source is a vital piece of data you need to assess the value of your marketing campaigns and the lead generation process. Understanding your lead sources and tracking is essential to expanding your business and getting the most out of your digital marketing efforts. Building out buyer personas, tracking
Pardot Summer’22 Release: Top 10 Features
Salesforce delivers tons of new functionalities to Pardot like apply completion actions to subsets of prospects with conditional logic. You also able to share campaigns in Lightning, email bounce reports, and improvements to enhanced landing pages. Plus, get real-time prospect updates in Slack with the new Account Engagement app for
How to Use Pardot Form Handlers
Pardot is a new kid on the block. So, in most cases, Pardot is implemented after the initial business setup. Not surprisingly, there was life before Pardot. So, organizations have existing pre-Pardot era forms in their orgs that trigger Sales (Business) processes, Web-to-Lead (Salesforce), and Online Purchases (Online stores). Once
Avoid Playing Hookie – Understand the Role of Cookie in Opt-In Consent Banner for GDPR Compliance
Cookies – Yay!! Sorry to disappoint! But, here, we are not referring to a Chocolate Chip cookie!! A Cookie, in this article, refers to a piece of information, stored as text strings, on the visitor’s web browser while they browse your website. Examples of Cookies Cookies are most commonly used to track website activity to gather
Want to Leverage Pardot’s Full Potential? Check out these Ten Tools!
Which Marketer would not want to rev up Pardot’s marketing automation tool to get the biggest bang for their buck? With hundreds of applications working seamlessly with Pardot, luck is on your side! So, let us capitalize on it! As an ardent digital marketer, you may be using many apps
Not All Prospects Are Alike – Grade to Prioritize!
In my last article Delight Sales Team with Pardot’s lead scoring and grading frame, I discussed what is lead scoring and how you can use it in Pardot. If you did not get a chance to read it then, I suggest you do so now – it will help you to