Getting Started with Pardot – Part 14 (How to Use Pardot Form Handlers)

Pardot is a new kid on the block. So, in most cases, Pardot is implemented after initial business set up. Not surprisingly, there was life before Pardot. So, organizations have existing pre-Pardot era forms in their orgs that trigger Sales (Business) processes, Web-to-Lead (Salesforce) and Online Purchases (Online store). Once

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Getting Started with Pardot – Part 20 (Avoid Playing Hookie – Understand the Role of Cookie in Opt-In Consent Banner for GDPR Compliance)

Cookies – Yay!! Sorry to disappoint! But, here, we are not referring to a Chocolate Chip cookie!! A Cookie, in this article, refers to a piece of information, stored as text strings, on the visitor’s web browser while they browse your website.  Examples of Cookies Cookies are most commonly used to track website activity to gather

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Getting Started with Pardot – Part 19 (Savvy Marketers Soar with ‘Less is More’!)

You are preaching to a choir if you are advocating ‘less is more’ to a savoir-faire marketer! Marketing automation tools are delivering ROIs beyond expectations.  The tools are enabling seasoned marketers to (1) create content for their website with ease; (2) generate relatively relevant high-volume leads; (3) foster Email marketing;

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Getting Started with Pardot – Part 17 (Not All Prospects Are Alike – Grade to Prioritize!)

In my last article Delight Sales Team with Pardot’s lead scoring and grading frame, I discussed what is lead scoring and how you can use it in Pardot. If you did not get a chance to read it then, I suggest you do so now – it will help you to

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Getting Started with Pardot – Part 16 (Delight Sales Team with Pardot’s lead scoring and grading framework)

Finding qualifying leads has been a challenge for marketers is an understatement at best. Marketer, when implementing inbound marketing, have been primarily concerned about accumulating the high number of new leads (prospects). As a result, today’s marketing automation tools have been obliging – the tools are adding the higher number

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Getting Started with Pardot – Part 15 (Setting up Tracker Domain aka CNAME)

Branding is one of the most important aspects of any business – large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. If so then, let us understand the nuts and bolts of branding in the context of Pardot and start

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