Last Updated on July 6, 2017 by Rakesh Gupta
*This post was contributed by guest author JenInTech
A list of key statistics compiled by Expanded Ramblings in relation to Salesforce has shown that the software has around 150,000 users. Based on such findings and other similar data, it can be concluded as well that programs which integrate with the support platform garner a considerable number of users.
Among the most popular Salesforce-native applications is Fastcall and since its release, it has become a staple add-on for many companies that utilize Salesforce. Of course, there are still firms that don’t belong to that category, so if you aren’t familiar with Fastcall, here’s a brief rundown of its main function: the program integrates with your company’s sales and marketing records and provides an easy to use the system for both inbound and outbound calls. What makes it different from other apps of the same nature is that it has an advanced automating system for conversations as well as data compilation, thereby increasing efficiency in handling sales prospects or ongoing projects.
Automation for calls is just one of Fastcall’s many key features which led it to become one of the top sales productivity tools according to Knowledge Tree. What’s more is that the developers are continuously improving the product and a few days ago, Fastcall Version 4 (V4) was released.
A report from News on 6 explained how the V4 is elevating sales productivity levels through upgrades in its existing capabilities as well as the introduction of new features. Users are presented with improvements in components such as dial by list, voicemail drop and caller ID control for outbound calls; whilst the program pops notifications and has the ability to reroute incoming calls to registered devices. The key takeaway here is that you can do all of these and more right on the Salesforce interface.
In addition, Fastcall is quick to adapt to the ever-changing environment of Salesforce. The V4 is now compatible with the Lightning Design System of the latter, which gives it enhanced speed and clarity. Users now have access to advanced analytics tools as well which come with the update. Data on various markers including talk time, time on hold/voicemail and per call segment can now be obtained faster and easier which can then be evaluated to improve your company’s CRM services further.
Handling calls may not seem much at first glance, but analysis has shown that a regular sales rep takes up as much as two-thirds of operational hours doing tasks such as dialing numbers, logging calls and preparing relevant reports. The remaining one-third is the only time spent on actual selling. By adding automation into the mix through an application like Fastcall, a sales rep effectively minimizes time on call-related admin tasks, resulting in the more productive use of operations time.
Of course, it’s not to say that everything should be left to automated systems. Considering that human psychology is a big factor in sales or any other field of business for that matter, automated systems should still be monitored and reconfigured as often as needed. In the article ‘Automated Systems Still, Need Human Touch’, the automation proponent firm Telogis emphasized the dynamics of human behavior and these facets prompt respondents such as sales reps and other employees to adjust accordingly. To put it plain and simple, if you’re a customer, you don’t want to deal with an answering machine the whole time, even if it’s a so-called ‘smart’ assistant.
As for other nominal matters like dialing on a virtual or actual keypad, however, isn’t it better to have a feature of Fastcall like ‘one-click dialing’?
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Exclusively written for Automation Champion
About the author
JenInTech is a freelance tech blogger based in the UK. Armed with her strong passion for consumer gadgets, wearable tech, and mobile innovations, she can be your ultimate resource for the latest buzz in the tech industry. Add her to your Google + circles.